professionally filmed customer testimonials

Every production is unique, and the answers to most questions will depend on the requirements of a particular product or service. The following questions and answers are just a guide, for a fully informed response to any question you might have, pop us an email with as much info as you can. We'll get right back to you.

 

How can testimonials help my business?

Why are Opinion Films testimonials so effective?

Why do testimonials work so well?

What is the Opinion Films Seal of Approval?

How do I find the best customers for testimonials?

 

 

How can testimonials help my business?

 

Testimonials can play a crucial role in many aspects of business:

•        in a face-to-face sell

•        in boosting conversion rates to your website

•        delivering information

•        educating new customers

•        closing a pitch or quote

•        create a dynamic corporate message

•        gather staff feedback

•        presenting consumer feedback in pitches

•        generating instant, quantifiable comparisons to a competitor
   

 

Why are Opinion Films testimonials so effective?

 

Because Opinion Films is not your standard video production team. Our passion, skills and experience have been channelled through the harshest and most competitive commercial video environment there is: broadcast infomercials.

 

In that world, there’s often less than a month to make an impact. Our substantial success with direct video marketing has taught us what works. Now we have refined our system into something affordable (and vital) for any business looking to create a bigger impact in their marketplace.

 

We know any video for business needs to generate income to have any value – from direct sales, improved conversion rates or enquiries. The team here have all worked on some of the most successful Direct Response commercials ever produced in the UK. Through these, we have learned that the most effective sales tool we can have is the testimony of genuine customers or users.

 

For over 15 years, we have been filming consumer testimonials for DRTV, infomercials and home shopping. We have refined the art of driving sales with honest and sincere input from consumers. Now we can bring these skills to your business.  

 

 

Why do testimonials work so well?

 

Quite simply, testimonials sell. Testimonials work because they show consumers that you can be trusted, that your product works, and the experience of being one of your customers is a good one. Humans instinctively like to be part of a successful group. So if you can present your existing customers as a group that has had a positive experience, potential customers will be naturally more excited about joining them.

 

 

What is the Opinion Films seal of approval?

 

Each and every one of our testimonials comes stamped with the Opinion Films Seal of Authenticity.

This means  anyone watching an Opinion Films video can be certain that the opinions expressed

are based on a genuine experience of the actual service or product on offer. Not like the paid 5*

reviews grabbing the headlines recently.

 

Ensuring our testimonials are genuine is a vital part of the Opinion Films success story for two

reasons: it’s usually blindingly obvious when someone is trying to fake or ham-up a testimonial,

and it’s the honest, objective insights into a product that you can only get from genuine users that

give the testimonials we produce their effectiveness.

 

 

How do I find the best customers for testimonials?

(...and do we have to pay them?)

 

Regular customers are a great source of testimonials. The logic is: if they keep coming back, they like what you are sellnig / doing. If you have a regular mailing list, we are happy to help you draft an email asking for on-camera testimonials. Generally, if you have a good relationship with your customers, you should be able to find a few that are willing to support you on camera.

 

On several occasions we have been asked to produce testimonials for products that are not yet on sale in the UK. In situations like that we source williing trialists with newspaper adverts or reality TV lists and invite them to try the product or service. Once they have had time to form opinions on a product, we had off and film them.

 

So, payment... the simple answer is NO! You cannot pay for a testimonial because then is becomes a paid endorsement. However, trial products are acceptable gifts and we often cover expenses and a small facilities fee if we are shooting in someone's house.

 

To find out more, click here and get in touch.